Sunday, October 27, 2013

Entertainment Culture: A Damsel in Distress

Entertainment is an important part on building society’s culture however Disney’s recent abandonment on its conventional ‘princess’ representation is a reflection of the changing times. Television has made an important contribution in enriching culture across the world by bringing news, entertainment and commercialism hence there is no doubt it has an influence on education. Disney’s princesses were the most popular display of princesses for generations however Disney has chosen to abandon its traditional representation. The typical representation of a princess relied heavily on a prince on a white horse to save the day however this has been discarded in careful consideration and compliance to the audience. Disney’s audience was not limited to children since parents, especially mothers, have been attentive in supervising television content. Parents have been able to have more freedom in what they wish for their children to see in television especially in changing times.
It can be seen that a growing sense of independence from male reliance was pushed in female characters, such as the show “Sofia the First”. Disney’s abandonment on its princess representation was a sharp turn as it has been airing the same movies through generations. As Richter and Moss states, “Dominant ideas related to gender become quickly fossilized in the curricula.” Through technology society has become even closer and globalized. The widespread of values becomes accessible and societies have been given a particular freedom which it was not capable before. Parents being able to give feedback on media content are valuable to reshaping culture because future generations will adopt the culture its parents paved for it. Transformations in the media could resonate to the teaching system. The Female gender does not necessarily have to be associated with trouble and requires the attention of a male figure. The purpose of reshaping the princess character was to give individuals a sense of personal freedom of choice. For example a female teacher who is not in any current relationship does not necessarily mean she is in distress and waiting for a ‘knight in shining armour’.
I grew up with Disney. Whether I was male or female, anybody in my childhood or current peers would know Sleeping Beauty, Snow White or Cinderella. It is a pity that Disney has chosen to abandon the traditional view of princesses being damsels in distress however it is understandable because society puts so much pressure on the media and the content it delivers. Previous generations may not have been deterred by the classical depictions of a prince rescuing a princess however the growing sense of feminism has tackled the role of gender in society. Disney wishes to detach female reliance on males in order to enforce a new archetypal female icon. This icon associates with the contemporary society’s expectations which are independence and freedom. The article may not have been necessarily used to highlight the capitulation of an American organization to the demands of the pubic but to rectify the advent of feminism. In my perspective, these demands are detrimental to the purpose of the fantasy genre. Parents wish to drag the media to more realistic topics instead of allowing children to escape the grim reality and enter an ENTERTAINING fantasy of their dreams.



D Moss and I Richter (2011) Changing times of feminism and higher education: from community to employability, Gender and Education, 23:2, 137-151, DOI: 10.1080/09540251003674113

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